So you want a domain name...

So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.

What is a Domain Name?

A domain name is what you type in the browser's address bar to go to a specific website. For example, our domain name is: http://www.theinternetdigest.net (in today's browsers, it is not necessary to type the symbols http:// any more). A domain name provides an online identity and a contact point for your business, organization, or project. Almost every transaction on the Internet relies on a domain name to conduct commerce, display Web pages, deliver e-mail, and more.

Why Were Domain Names Created?

Websites are located (or hosted) in computer servers. The location of a website in a server is really specified by a series of numbers, called the IP address (for example: 63.241.136.31). However, this would be too hard to remember; in fact, it reminds us a little bit of phone numbers: wouldn't it be easier to just dial U-N-C-L-E J-O-E instead of having to remember a ten digit phone number?).

The creators of the Internet took this into account, and domain names were created. Domain names act like an address forwarding service that directs the Internet user to the server, and then looks for the IP address that corresponds to the domain name (geeks like to say: "the domain name resolves to its IP address").

Domain Names Extensions (or Top Level Domains-TLDs)

A domain level extension (also known as a Top Level Domain) is the letter combination to the right of the domain name, after the "dot". Therefore, a domain name like yahoo.com has what we call a "dot com extension". You will also find .net, and .org extensions, along with a host of newly popularized extensions like .biz, .name, .tv, etc., as well as country level domains (.us for the US, .br for Brazil, .it for Italy, and so on.)

Originally, .com extensions were intended for commercial ventures, while .net's were intended for use by Internet Service Providers and .org's by non-profit organizations or groups. Truth is, this orignal classification is no longer accurate, and anybody can register a domain name with those extensions.

If you don't have anything better to do, and you want to see a complete list of domain extensions, click here.

How can I know if a domain name is available?

To see if a domain name is available, you can go to the webpage of any accredited registrar, and type the name you want in the search box. The program will immediately tell you if the domain name you want is available. If the domain extension that you would like is not available (the .com's are almost always taken) you can try others, and chances are that your domain selection will be available (for example, when we chose our domain name, theinternetdigest.com was taken but theinternetdigest.net was available). Another trick is to add dashes to separate the words (for example: the-internet-digest.com).

How do I register a domain name?

Domain names are registered on-line through accredited domain registrars. There are thousands of companies that offer domain registration services. However, some of them are more reputable than others, offer good customer service and provide you with a user-friendly interface. As a rule of thumb, follow these simple rules:

1) Avoid registrars that charge too much (anything above $30/year is too high).

2) Look for registrars that offer you a comprehensive and easy to use user interface. Also, since you will most likely have a question or two to ask, look for those who have an extensive FAQ section and a responsive customer service team.

3) Find a registrar that offer Free Domain Forwarding services (this acts as an insurance policy if your hosting service is down. You can always host a duplicate version of your website somewhere else and forward your domain traffic to that location). We've found three companies that offer all these advantages:


Godaddy.com
Yahoo Domains

In our next issue, we will show you how can you combine your own domain name with a free web hosting service.

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Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ) a website and newsletter that gives you useful advice on web design and Internet marketing, one free tip at a time.



Article reproduced with kind permission

This article is free for republishing
Source: http://www.articlealley.com

Mario Sanchez publishes The Internet Digest http://www.theinternetdigest.net a website and newsletter that gives you useful advice on web design and Internet marketing, one free tip at a time

http://www.theinternetdigest.net

Add-On Domains, Parked Domains and Sub-Domains

Add-On Domains, Parked Domains and Sub-Domains

Once you have a website up and running, you may want to launch other websites. The default way to do it is to register new domain names and open new hosting accounts. However, opening new hosting accounts can be expensive, especially if you still have plenty of free space and bandwidth available in your original account. Fortunately, it is possible to share the web space and bandwidth of your original account among different sites.

You can basically do so through:

Add-On Domains
Parked Domains, and
Sub-Domains
What is an Add-On Domain?
An add-on domain is a new domain name that points to a subdirectory within your existing domain hosting account, where the website for the new domain will reside. Add-on domains must be registered domain names that you own, and that are configured to point to your web host's servers.

From a web user perspective, an add-on domain functions just like any other domain. For example, if you already have a hosting account under www.main-domain.com, you can register and set up an add-on domain (for example: www.add-on-domain.com), so that when your visitors type "http://www.add-on-domain.com" in their browser, they will be transported to the new site.

The advantage of add-on domains is that the browser's address bar will show "http://www.add-on-domain.com" (there will be no reference to the original domain), so the process will be totally transparent to your users. If your users navigates to another page, their browser will accordingly show "http://www.add-on-domain.com/anotherpage.html", just like it should.

Apart from sharing web space and bandwidth with your main domain, add-on domains also get their own cgi-bin and statistics.

Many web hosts now offer to set-up add-on domains for free. This is only fair, since you are not getting any more web space or bandwidth. Others, however, will charge you a modest one time fee, which is not bad, especially when the cost of registering the new domain is included. Finally, some web hosts will charge you a montly fee for each add-on domain you set up. In some cases, that fee can be very close to the monthly cost of your web hosting account, to the point that it is better to just open a new hosting account for the new domain. If you plan to set up add-on domains in the future, you're better off avoiding this kind of account.

What is a Parked Domain?
A parked domain is a domain that doesn't have a hosting account associated to it, and that is usually enabled with URL forwarding capabilities, so that it points to an existing website. For example, let's assume that you already run a newsletter that is hosted in a subdirectory of your domain name, as follows: "http://www.domain.com/newsletter/index.html". You may at one given point want to register a separate domain name for your newsletter, so that it is more memorable, but may not want to move its pages to a new server, open a new hosting account, or pay to establish an add-on domain. You can then register a and park a new domain for your newsletter (for example: "http://www.newsletter.com"), which will be forwarded to "http://www.domain.com/newsletter/index.html".

You don't need to register this new domain with the same company that hosts your website. You can register it with any domain registrar (preferrably one that offers free URL forwarding) and point it to the physical location of the pages.

The difference between a parked domain and an add-on domain from a web user's perspective is that with a parked domain the URL in the address bar will change to the physical location of the page as the page loads. For example, if you type "http://www.newsletter.com", that domain won't remain in the browser address bar, but will change to "http://www.domain.com/newsletter/index.html" as soon as the page is displayed.

From a webmaster's perspective, the difference is that the parked domain won't have its own separate statistics reported through the control panel of your hosting account.

If you are a good observer, you may have probably noticed that my newsletter domain "http://www.theinternetdigest.net" is parked and points to the physical location of my newsletter pages, which is "http://www.accordmarketing.com/tid/".

Parked domains are also a good alternative for webmasters whose site is hosted by a free hosting service, since by using a memorable parked domain users won't need to remember the cumbersome web addresses usually associated with free hosting accounts.

They are also widely used by members of affiliate programs, who forward the parked domain to the merchant pages, so that they don't have to use an affiliate URL that includes their affiliate id (which turns many people off).

What is a Sub-Domain?
A subdomain, also known as a "third-level" domain, is a great way to create memorable web addresses for various sub-sites of your site. For instance, Yahoo! uses subdomains for its different services, like "mail.yahoo.com", "music.yahoo.com", etc. The basic syntax is: "http://subdomain.domain.com".

Large businesses use subdomains to establish branding and focus on separate products or services, because a subdomain creates a separate URL and web presence, all within your same main hosting account. For example, a restaurant directory may establish sub-domains for different cities, or a school can set up subdomains for different academic programs.

It is also possible to redirect (forward) traffic from a particular subdomain to another location, either within the main site or to a different website altogether.

You should be able to set up and manage add-on domains, parked domains and subdirectories from your hosting account or domain registrar control panel. However, as we usually suggest, always consult with your web host before proceeding if you have any doubts.


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Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.

Article reproduced with kind permission

This article is free for republishing
Source: http://www.articlealley.com

Mario Sanchez publishes The Internet Digest http://www.theinternetdigest.net a website and newsletter that gives you useful advice on web design and Internet marketing, one free tip at a time

http://www.theinternetdigest.net

How does your Domain taste?

Domain tasting is the practice of registering a domain with the intention of taking full advantage of ICANN's "Create Grace Period" (CGP), holding those domains for up to five days, analyzing traffic and revenue statistics over the course of that 5 day period and discarding them for a full refund if they have a lack luster performance. Domains which have the potential to earn the minimum of the registration fee are kept and parked or littered with a smorgasbord of ppc ads.

Now, this term has been around for some time, but there has never really been any solid evidence of this practice that I am aware of.

The following is an excerpt from Bob Parsons (CEO and founder, Godaddy.com) Online Blog.

"DirectNIC registered more than 8.4 million domain names in April 2006, but only permanently registered — or paid for — 51.4 thousand of those. The trend was the same in March, when DirectNIC registered 7.6 million names and only permanently registered — or paid for — 52.5 thousand. Whatever could DirectNIC be doing?"

This is sadly as close to actual proof that we can get, not definitive by any means but very interesting none the less.

We as webmasters must take the right precautions to avoid such a detrimental set back to a new project. The loss of an amazing keyword domain or perhaps worse the best possible brandable domain could mean your project is "chewed".

The following are a couple of tips to help you avoid domain tasting and register the domain you want without any hassle.

1. Do not search for your new domain without having the funds to purchase it readily available, you want to avoid tipping anyone off to an unregistered name that you have your eye on so make sure you have your credit card handy if you do choose to search, if you find a domain you want or even 10 domains, register them then and there, this way you are not giving anyone the opportunity to taste them, and use the CGP to your advantage, cancel the 9 that don't seem to fit and keep the gem.

2. If you do choose to search without taking the necessary payment precautions and your domain does get registered while your off looking through the washing machine to see what pair of khakis you left your wallet in, don't blame us, but do take the correct steps to get it back.

If you think it was a taster because the odds of it being registered by anyone else are almost incalculable, leave it alone, thats right leave it. If you think about it, tasting domains is to see the traffic the domain receives, if you view it over and over again you'll never get it back because the taster will think they have a keeper. So abandon all searches for 1 week, after 1 week go to a different registrar, search for it, if its there congratulations, register it and move on, if not sorry about your luck you did everything you could.

So to everyone reading this, remember, if you think you have found "the" domain, make 100% sure you have the funds to register it and do so without thinking, it may be your last opportunity.

Dylan Kingsberry

This article is free for republishing
Source: http://www.articlealley.com